How to explain Opensocial

How to explain OpenSocial to Your Executives
by Jeremiah Owyang
November 6, 2007
After Google’s announcement of OpenSocial—”OpenSocial provides a common set of APIs [application programming interfaces] for social applications across multiple Websites”—many people are talking about it at the developer, strategist, and marketing level. I’m going to take it up for another audience—your boss. Feel free to [...]

True Value Behind Social Networks

NEW YORK (AdAge.com) — Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a hot title as it began to climb the best-seller list within your Facebook network? You’d [...]

MySpace Joins OpenSocial

MySpace, the world’s largest social network, and Google, Inc. (NASDAQ: GOOG) announced that they are joining forces to launch OpenSocial— a set of common APIs for building social applications across the web. The partnership spearheads an initiative to standardize and simplify the development of social applications. Today’s announcement underscores MySpace’s commitment to supporting standards that [...]

The Mouse Driver Chronicles

A pretty fun read especially coming from the context of not knowing too much about the production and selling of consumer electronics.   Two guys going through the start-up experience by making a computer mouse shaped like a golf driver.  The interesting stuff relates to assumptions you make about production, the marketplace and people involved in [...]

A bit of history

It’s easy to forget how much you grow unless you record your steps along the way.  Since this is the start of ‘El Norte’, I thought I would note its first steps: Ditch the office cubicles and step into an IKEA show room.
IPEVO opened its US office about 2 years ago.  It was nurtured in a cubicle [...]