Customer Centric Marketing
Posted on July 5th, 2005 by Henri
How Do You Trump Willy Wonka? Align Your People to a Customer-Centric Organization
How do you build a better candy bar? You start by building a better organization, based on teamwork. I know this from personal experience.
Too often organizations that are striving to be customer-centric ignore a critical component: aligning the people in the organization to [...]
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