Posted on October 23rd, 2008 by admin
Google will hand over 70 percent of revenues to developers when its Android Market virtual storefront begins offering premium mobile applications in the first quarter of 2009. Equally noteworthy, the web services giant will allot the remaining 30 percent to operators and billing settlement fees, taking no cut for itself. Writing on the Android Developers [...]
Filed under: Advertising, Electronics, Gadgets, PRODUCTS | No Comments »
Posted on October 22nd, 2008 by admin
A person with money; a person who spends it; a person who is easily influenced: an Advertiser’s dream is to reach those individuals with targeted messages on the go. Mobile application advertising is extending the mobile advertising paradigm with new inventory, larger audiences, and more advertiser budgets to reach exactly those users.
Within the social media [...]
Filed under: Advertising, Electronics, Gadgets, PRODUCTS, Social Networking | No Comments »
Posted on October 16th, 2008 by admin
According to Center for Media Research and a new Epsilon CMO Survey, Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. 63% of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in [...]
Filed under: Ad Networks, Advertising | No Comments »
Posted on May 19th, 2008 by Henri
5 new ways brands can go beyond the browser
Web-based apps aren’t tied to the desktop anymore. Find out how your brand can leverage these more robust programs and how they can lead to more impactful campaigns.
As the development environment changes, interactive agencies are taking advantage of a new class of tools to build custom [...]
Filed under: Advertising, Mergers & Acquisitions, The Office, Web3.0 | No Comments »
Posted on May 5th, 2008 by Henri
1. Deutsche Telekom pondering Sprint Nextel takeover
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Deutsche Telekom AG is mulling a bid to acquire Sprint Nextel, a deal that if consummated would establish the European communications giant’s T-Mobile USA unit as the U.S. market’s largest wireless carrier. Citing sources familiar with the matter, The Wall Street Journal reports Deutsche [...]
Filed under: Advertising, Mergers & Acquisitions, Outside the Office | No Comments »
Posted on April 18th, 2008 by Henri
by Henri
Its always fun going to an AdTech event…especially when you see familiar faces doing exactly the same thing year after year but they bounce from one ad network to the other. Its exciting though, like Vegas with the showgirls waitresses but in this case they just stand at the booths as if they were really [...]
Filed under: Ad Networks, Advertising | No Comments »
Posted on April 16th, 2008 by Ed
-Ed
Last night a couple of us attended a small SIG of professionals, investors and entrepreneurs interested in Web 2.0, Social networks and Mapping. I’d say about 30 peeps. Henri was the speaker for the event.
• There were several suggestions from the audience pointing to the challenges of doing a start-up involving hardware. People think integrating [...]
Filed under: Advertising, Mergers & Acquisitions, Outside the Office, Social Networking, The Office, Web3.0 | No Comments »
Posted on February 14th, 2008 by Henri
News Corp./Yahoo Combo Would Yield Display-Ad Powerhouse
$50 Billion Price Tag Puts Pressure on Microsoft to Up Its Bid for Portal
By Abbey Klaassen
Published: February 14, 2008
NEW YORK (AdAge.com) — Want to talk about massive display share? Forget Yahoo and Microsoft — it’s Yahoo and News Corp. that could shake up that world.
The two companies are discussing [...]
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Posted on November 5th, 2007 by Henri
NEW YORK (AdAge.com) — Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a hot title as it began to climb the best-seller list within your Facebook network? You’d [...]
Filed under: Advertising, Mashup Community, Social Networking | No Comments »
Posted on September 4th, 2007 by Henri
In a recent post on Mediapost’s Search Insider, writer David Berkowitz enlighten’s those still curious about what Search is all about by his recent article entitled, “Search’s MySpace Age Arrives”
by David Berkowitz, Tuesday, September 4, 2007
“With search becoming a more ubiquitous activity across the Web, comScore is expanding the market view of the search universe [...]
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