AdTech08 in Review
by Henri
Its always fun going to an AdTech event…especially when you see familiar faces doing exactly the same thing year after year but they bounce from one ad network to the other. Its exciting though, like Vegas with the showgirls waitresses but in this case they just stand at the booths as if they were really making a difference. Guys and gals are dressed to impress and even if you are the guy with the biggest pocket there the account reps will make sure to let you know that he/she is the rock star for the 3 days that they are there…
But who can blame them, there is a ton of money in online advertising and there are some really innovative players there that will make a difference for your brand. StandOuts for me included guys like RubiconProject, AdValiant, DigitalRiver, PodTrac and a few new innovative integrated Chat developers. I’ll write a bit more in-depth about each later.
One thing to add to Brian Solis’ observation from Bub.licio.us is that you can tell you are at or have been to an AdTech when you come back to the office with all this SHWAGG baby!!! (Pictures were taken with our POV webcam!)
Filed under: Ad Networks, Advertising
